James has over 15 years experiencing in the speciality food and drink industry, working with both young and established food and drinks brands.

Specialising in developing sales and increasing brand visibility, James has built a broad network of industry experts, buyers and producers, investors, renowned chefs, mixologists and food and drink journalists.

‘James is honest and has a super ability to build relationships that makes him such a natural at sales, without being at all pushy.’ 

Julie Mills | The Shrewd Foodie

‘For as long as I can remember, I’ve been a foodie. As my passion grew, I became eager to explore more.

I’ve been lucky enough to travel the world and explore a variety of delicacies. No matter where you are in the world, the language barrier can be overcome by the sharing of a meal or a drink with others. It connects us.

During my time in food and drink sales, I realised it’s those connections and relationships that drive me. There is opportunity everywhere and I’m delighted to be working with brands, finding ways to build relationships and unlock the true potential both they and their products are capable of.’

James | Founder