The Fourth Course was created to help elevate food and drink brands through connecting people, team mentorship, strategic sales development and increasing brand visibility.
‘James really invested in our brand, spending time to really understand our products, story and targets.
James helped us secure new business across the on and off-trade and supported product launches whilst unlocking key distributor relationships, allowing us to better maximise our brand availability.’
Kit & Matt Newell | Co-Founders | Hive Mind Mead
Services for Food and Drink Brands
Account Management
Managing current accounts and prospect development, implementing revenue strategies and maximising customer relationships.
Review & Support
Reviewing performance and identifying opportunities to scale up. Support with objection handling, perfecting sales assets and overcoming blocks.
Networking
Introducing and unlocking valuable, professional relationships, enabling you to access and maximise opportunities.
Contracts & Proposals
Understanding and developing contract proposals and commercial agreements, incentive schemes and sales support.
Training & Mentorship
Implementing new, innovative ways of working and how to deliver strong sales presentations to buyers and investors.
Growth
Identifying ways to increase brand visibility and strong product placement to scale and maintain growth.
Product Development
Sourcing
Help bring your vision to life, from sourcing materials and ingredients to branding and marketing plans.
Market Auditing
Full market auditing and commercial analysis to establish demand, identify competition and understand your products placement.
White-Labelling
End-to-end support: prospecting new opportunities, contract negotiations, product development, fulfilment and merchandising.
Services for Speciality Retail & Hospitality
Product
Conceptualising and curating food and drink ranges and menus.
Research and development of own-label products and assisting with product launches.
Team
Focused, category product training.
Collaborative merchandising and activation strategies.
Creating team development schemes.
Customer
Enhancing customer retention by analysing and developing the customer journey. Reviewing product and/or category placement, exploring promotional opportunities and loyalty schemes.